Currently · taking bookings for summer events and weddings

Established MMXXII Edition I · MMXXVI

Event & brand
creative direction.

Story-led production for modern brands.

LenzMedia is a creative direction and content studio by Safiya Jamall. Social-first event coverage, brand campaigns, and editorial photography made for the way people actually watch now. Based in the United Kingdom, working across the GCC, available internationally on request.

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Now booking summer 2026

Selected Work · MMXXII to MMXXVI

The Studio

Inside dentistry since fourteen. Behind the lens since sixteen.

I grew up around the dental industry, working front of house from the age of fourteen. By the time I started LenzMedia in 2022, I already knew the rooms, the rhythms, and the people who shape them. That's why the studio doesn't feel like content from the outside. It feels like content from someone who's already there.

Four years on, LenzMedia is a creative direction and content practice, not a photographer for hire. I work across the dental industry, weddings, faith-led gatherings, charity campaigns and live events, with clients across the UK and the GCC. The job is the same every time: helping really good people show what they're really doing.

Charity work has been part of LenzMedia from day one. It's where I learned to move quietly, earn trust, and only show up with a camera once a community is ready for one.

Based between London and Birmingham. Working across the UK and GCC, internationally on request.

Editorial

Stills · Reels · Direction

UK & GCC

International on request

The Approach

How the studio works.

Capture the FOMO

Organic, social-first content that makes people feel they should have been there. Designed for the way attention moves now.

ii.

iPhone, Canon, DJI

The full equipment range. iPhone for immediacy, Canon for precision, DJI for scale. The decision is creative, not financial.

iii.

Story before style

Aesthetic is downstream of substance. The work begins with what's actually happening, then earns its visual language.

iv.

Selective by design

Only working with brands aligned with the studio's standard, and who genuinely have their own clients' interests at heart.

Selected Work

A cross-section of recent commissions.

From dental industry events to weddings, brand campaigns to faith-led gatherings, across the UK and the GCC. Full case studies on request.

Dental Industry · MMXXVI

Speaker · Dental Mums

Wedding · Private

Brand · Dental Mums

Editorial portrait

Community · Revive

BTS · Social-first

Details · Florals

Live podcast · Rory Sutherland

In Detail

The Future of Humans in Dentistry.

Client EduStack & VoiceStack Event London Launch Night Venue Paternoster Chop House, London Date April MMXXVI

Safiya with EduStack and CareStack founders

PhotographyOliver Acton · FTA Media

The Brief

EduStack, a US-based platform launching into the UK for the first time, approached me to produce their London launch night with VoiceStack. The thesis behind the evening: how do we keep dentistry human in an industry being shaped fast by AI?

The Work

Production of the evening from the ground up. Site visit at Paternoster Chop House (the venue), a content plan built ahead of the night and adapted on the day, run of show, speaker coordination, food and drink details, AV and day-of management. Live content captured throughout for social rollout.

The Outcome

A room of 100 people, with some of the biggest names in UK dentistry. Two weeks on, the conversations from the night were still being talked about online. The evening became the proof of concept for what an EduStack-style gathering looks like.

"What I loved about the event was how friends, colleagues, clients, and future clients took stock of being present with one another. Meeting new people. Sharing stories. Connection."

Adrian Dray Director, CareStack & VoiceStack

"What made it special wasn't JUST the Yorkshire Pudding Bites. It was the conversations: how practices are keeping dentistry human as AI accelerates."

Johno Oberly Co-founder, EduStack

The Practice

What the studio offers.

Live Event Coverage →

Social-first, on-the-day coverage for industry events, networking dinners, conferences and gatherings. Footage delivered within 48 hours.

ii.

Event Production →

Full event production for industry, faith-led and community gatherings. From the first brief through to teardown. Partners, suppliers, run of show, and day-of management.

iii.

Branded Content & Social →

Monthly retainers for brands building their presence with intention. Posts, reels, captions, scheduling and creative direction.

iv.

Content Shoots →

Standalone half-day and full-day captures. Short-form clips, BTS, lifestyle and product imagery for social, ads and web.

Wedding Content →

Social-first content creation for couples who want their day to live online beautifully. Reels, stories, behind-the-scenes captures and same-day edits, built to complement your photographer and videographer, not replace them.

vi.

Premium & Agency Partnership →

Bespoke creative direction for ad campaigns and brand storytelling, with premium videography delivered through trusted partner studios. In collaboration with creative and PR agencies.

New for MMXXVI

Event Partner. An end-to-end programme.

The full event, run from one place. From the first idea through to the day itself: venue sourcing and liaison, brand identity for the event, run of show, supplier coordination, AV, food and beverage, on-the-day logistics. The content side runs alongside it: pre-event build-up, live day coverage, post-event recap. One contact, one studio, the whole thing held together properly.

Production · Branding · Coverage · by enquiry

Bespoke packages and full investment guide available on enquiry.

Contact Sheet

From the archive.

An open contact sheet. Sacred spaces, weddings, gatherings and the streets of London. Scroll through the roll.

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Roll I · MMXXII to MMXXVI · scroll to advance

In Their Words

What collaborators say.

Safiya is one of those rare individuals who genuinely stands out, not just for what she does, but for how she shows up.

I had the pleasure of seeing this first-hand through her work on the Edustack event, where she organised and delivered an experience for over 100 attendees with a level of professionalism and calm that you would typically expect from someone far more experienced.

The event itself was a huge success, but what impressed me most was how seamlessly she held everything together, ensuring people were looked after, details were managed, and the overall experience felt effortless.

Even before this success, I've also seen her apply the same care and attention to her work in social media, and now in her role as a Content Production Executive at Sketch. Safiya has a real strength when it comes to brand and messaging. She understands how to communicate in a way that feels both considered and authentic.

What sets her apart, in my view, is her attitude. She is personable, professional, organised, and incredibly considerate of those around her. She brings a calm presence, takes ownership, and consistently delivers to a high standard.

Quite simply, she is someone I would trust with my brand and my messaging without hesitation, which for me says everything. I currently only trust family to do this for me.

Safiya is an asset to any team she is part of, and I look forward to seeing what she continues to achieve.

Dr. Barry Oulton Founder, The Confident Dentist

Safiya and her agency Lenz Media were crucial to the success of our UK Launch event. From thousands of miles away, she helped coordinate with us, honing our vision and executing in places we absolutely couldn't. We absolutely could not have done it without her, and I wouldn't hesitate to recommend her on any number of projects. She was mission oriented, goal focused, and overall a pleasure to work with. Not to mention, she's fun! Can't say enough good things about what she's got going on.

Johno Oberly Director of Education, EduStack

I highly recommend Safiya for capturing all your social media content at your events. Excellent photography, fabulous reels, and engaging, inspiring content.

Penny Ford Co-Founder, Brilliant Beyond Belief

Safiya played a key role in making our dental events successful. As part of the demand generation team, she supported both the execution and the strategy behind our events, while also helping shape content. Proactive, hard working and focused.

Ellicia Dillon Sales Executive, VoiceStack

Leave a word

If we've worked together, drop a few words.

A small testimonial board for past collaborators and clients. Anything you write here comes straight to me. I'll only publish what you let me.

Selected Collaborators

People & places I've worked with.

Pennington Dental VoiceStack CareStack EduStack Dentistry Show Birmingham Sketch Creative Dental Focus Dental Mums Women's Dental Network Brilliant Beyond Belief Dentists Who Invest Dental Studio Dubai Aesthetic Dental Student Society (KCL) CEI Deen Central Ihya Academy Voice of Mercy Melodies of Devotion Hope for Humanity Islamic Relief Dental Dreams Foundation SOAS Students' Union Aspire Studio Private Clients

Selected Press

VIVE SOAS Fashion Society Magazine · Featured

Correspondence

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I read every enquiry and reply within 48 hours.

Emaillenzmediauk@gmail.com Instagram@lenzmediauk BasedLondon & Birmingham WorkingUK · GCC · Internationally on request

Event & brand creative direction.